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If you sell your products through retail stores, resellers or other non-direct sales channels, it's hard to know exactly whom is buying and using your products. Our electronic registration systems help you identify these end users. Because our systems run during product installation or during first use of a product, there is high probability the user will register. We regularly see registration rates of 40% to 70%, compared with an industry norm of 10-20%.
See how one of our customers achieves a nearly 100% registration rate. Click here.
Leader Technologies® is the leading supplier of electronic registration products and direct marketing services to over 40 of the world's top computer hardware, software and consumer products companies. Leader's registration applications ship on over 10 million products each month and collect over 50,000,000 end user registrations annually. We supply systems in over 33 languages and receive registrations worldwide. See a partial list of Leader Technologies' customers here.
The registration process is the first step in developing the crucial one-to-one dialog between you and your customer. Our registration systems will help you gather valuable information about why customers purchase your products, how they use them, why they chose yours over the competition and other information that will help you better serve your customer and continue to build products that meet their needs.
Leader can help you drive additional sales during the registration process by including targeted up-sell and cross-sell offers as part of the registration process. As you build your customer database, we can implement and manage permission based email campaigns and deliver messages through our proprietary LTCM® direct-to-desktop messaging system which generates open and click-through rates 5 times higher than email.
It's much easier and less expensive to sell additional products to existing customers than it is to find new ones. One of the first steps in this process is to increase your customer database through our product registration systems. We help you turn Unknowns, customers that buy but do not register, into Knowns, customers that buy and do register. Customers that register their product are worth more. One of Leader's customer estimates that each registered customer is worth $20 per year in additional revenues.
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